Agri Supply Chain
20+ tonnes of fresh produce moved daily — sourced pan-India through 150+ collection centres, delivered to 5,000+ retail shelves. Zero middlemen, zero cold-chain breaks.
What we move
Fresh produce sourced directly from farms pan-India, covering India's most in-demand crops year-round.
Himachal Pradesh, Kashmir
Jul – Nov
Punjab, Rajasthan
Dec – Mar
Maharashtra, Rajasthan, Gujarat
Year-round
UP, Gujarat, Andhra Pradesh, Tamil Nadu
Apr – Jul
Tamil Nadu, Maharashtra
Year-round
Punjab, Rajasthan
Aug – Feb
Maharashtra
Dec – May
Maharashtra, Rajasthan
Nov – MarOur process
Direct procurement from farms across Himachal, Kashmir, Punjab, Maharashtra, Gujarat, Tamil Nadu, Rajasthan, UP and Andhra Pradesh
Washing, waxing and fungicide treatment to extend shelf life and reduce spoilage
Quality grading by size, color and weight; defect removal at source
Retail-ready packaging in branded and custom formats
Temperature-controlled transport maintaining freshness from warehouse to delivery point
Delivered daily to kirana stores, modern trade, quick commerce and e-commerce platforms across India
Our story
freshOk started at the mandi — watching fresh produce lose value at every handoff between farmer and retailer. We built a supply chain that removes those handoffs. Then we opened our own stores to prove the model works at the consumer end. Now we're packaging everything we learned into software, so every retailer in India can run the way we do.
Trusted by India's leading platforms
