Farm → Business → Consumer → Intelligence
freshOk is a vertically integrated fresh-produce company. We source from farmers, deliver to businesses and consumers, and power retail operations with AI — all under one network.
What we do
We grow, move, sell, and optimize fresh produce — end to end.
20+ tonnes of fresh produce moved daily — sourced pan-India from farms across Himachal, Tamil Nadu, Maharashtra, Gujarat, Punjab & Rajasthan, delivered straight to 5,000+ retail shelves. Zero middlemen, zero cold-chain breaks.
Explore Supply ChainOur own stores bring farm-fresh fruits, vegetables, and daily essentials straight to your neighbourhood — sourced direct, priced fair, quality guaranteed.
Explore ConsumerThe complete operating system for fresh retail — demand forecasting that cuts waste, smart inventory that prevents stockouts, automated procurement, real-time shelf analytics, and dynamic pricing. Built from running our own supply chain.
Explore SaaSOur story
freshOk started at the mandi — watching fresh produce lose value at every handoff between farmer and retailer. We built a supply chain that removes those handoffs. Then we opened our own stores to prove the model works at the consumer end. Now we're packaging everything we learned into software, so every retailer in India can run the way we do.
Trusted by India's leading platforms
Backed by
